Blogging has been part of my life for roughly 8 years now. During this time I’ve had many blogs and many different ways of writing them and although they all felt right at the time I feel like I’ve never let myself to be really open. I’ve been afraid about truly expressing myself because I thought I would scare my readers away with long posts. That’s why I’ve been quite superficial with my writings but I guess I’m ready for a change now. I’m ready to be raw, honest and real here. So this is me coming to you with a new concept and a new mindset – are you ready?
I’ve always been really hesitant on whether I should blog under my own name and make it my brand or I should come up with a genius name for my online persona. Being terrible at coming up with names I’ve always stuck with Liis Paalits which in my case hasn’t really done any favors for me. I guess it’s not a really good name for branding if I’m being honest with you. Not that there’s anything wrong with my name – I actually really do like it – but it’s not really memorable or catchy which in today’s overwhelmed online world is kind of a must I think.
This time I knew I wanted to completely change everything – including the name. So I started brainstorming. I spent like 3 days trying out different word combinations and had to neglect various “oh my god, this is it!” names after googeling them and finding out that somebody else had come up with the name before me. On the 4th day I was determined to make a decision and that’s how Closetkind was born.
The name represent the one thing that I’m most passionate about – fashion. It’s not just about clothes – it’s about styling, finding the right accessories to match with the outfit, choosing the perfect makeup and hair and creating a look all together. Fashion world is everything and more, it’s always changing and it’s always exiting. But there is still something that I think would never go out of fashion and that’s kindness. In our day and age where “Instagram baddies” rule the world, I thinks it’s so important to be kind and encouraging to one another. A few good words doesn’t take anything from you but can mean everything to someone else. Looking good and stylish doesn’t mean anything when you’re wearing a bad attitude. So that’s the whole meaning behind my blog’s name!
What’s to come?
I’m sure that at least some of you are wondering what’s going to change here on my blog, at least I’m hoping you are. So I’ve decided to make more meaningful and hopefully more interesting posts for you. Something that you can benefit from. Not so much about my personal day-to-day life (although I might do occasional updates since I have many interesting news to share with you) but more about you guys. I want to be more educational and make this a place where you can come to find out something new. That’s the main goal here haha.
You will see more fashion and styling posts but I will still do some product reviews when I feel like I absolutely must share something with you. Also, I’ll be focusing more on lifestyle and I will share my personal experiences with all kinds of stuff. So that’s really shortly about what you will be seeing here at Closetkind. I hope you are as excited as I am and I kindly welcome you to subscribe to the mailing list, so you can always be up to date! Let’s start this new adventure! xx
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